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市場(chǎng)推廣負(fù)責(zé)人Marketing Manager

刷新時(shí)間:2024-10-17

東岸音樂(lè)實(shí)驗(yàn)學(xué)校

面議

北京市 | 本科 | 1年以下

基本信息
工作地點(diǎn):北京市
招聘人數(shù):1 人
職位描述

崗位職責(zé):1.市場(chǎng)推廣策略的分析與制定:負(fù)責(zé)分析國(guó)內(nèi)外教育市場(chǎng)趨勢(shì),制定與學(xué)校發(fā)展相適應(yīng)的推廣策略,為學(xué)校市場(chǎng)推廣活動(dòng)提供有力、全面的數(shù)據(jù)支撐與推廣建議。2.品牌形象塑造:通過(guò)創(chuàng)意策劃、活動(dòng)組織、媒體傳播等方式,打造學(xué)校獨(dú)特的品牌形象,提升學(xué)校在目標(biāo)市場(chǎng)的知名度和美譽(yù)度。3.新媒體內(nèi)容包裝與渠道運(yùn)營(yíng):針對(duì)學(xué)校公眾號(hào)、網(wǎng)站、小紅書、視頻號(hào)、抖音等自媒體,從策劃、制作、宣傳、發(fā)布內(nèi)容進(jìn)行全面統(tǒng)籌,同時(shí)負(fù)責(zé)學(xué)校對(duì)外宣傳材料的制定與審核(如宣傳冊(cè)、宣傳折頁(yè)、校刊 雜志、校門宣傳欄、宣傳片等)。通過(guò)精準(zhǔn)定位和內(nèi)容策劃,有效傳達(dá)學(xué)校的品牌形象和核心價(jià)值。4. 合作資源開發(fā)與維護(hù):拓寬、跟進(jìn)現(xiàn)有線下、線上合作客戶,開發(fā)新資源。維護(hù)并拓展媒體關(guān)系、宣傳渠道并對(duì)相關(guān)數(shù)據(jù)進(jìn)行收集、統(tǒng)計(jì)及整理。與各類教育機(jī)構(gòu)、行業(yè)組織、媒體等建立并保持緊密合作關(guān)系,共同開展市場(chǎng)推廣活動(dòng),擴(kuò)大學(xué)校的影響力。5. 支持并協(xié)助學(xué)校其它部門工作:參與組織各類活動(dòng)(擇校展、音樂(lè)會(huì)、對(duì)外交 流活動(dòng)等),并進(jìn)行系列報(bào)道。協(xié)助完成招生目標(biāo)及相關(guān)工作,利用不同的社交媒介發(fā)布相關(guān)招生的信息。任職要求:?1. 教育、市場(chǎng)營(yíng)銷或相關(guān)專業(yè)本科及以上學(xué)歷,英文流利,能作為工作語(yǔ)言。具備相關(guān)市場(chǎng)推廣經(jīng)驗(yàn),熟悉國(guó)內(nèi)外教育市場(chǎng),對(duì)教育有深入了解和研究。2.熟練掌握各種市場(chǎng)推廣工具,有全面運(yùn)營(yíng)、管理新媒體平臺(tái)的經(jīng)驗(yàn),具備出色的文字表達(dá)能力和內(nèi)容策劃能力。3.有較強(qiáng)的創(chuàng)造性思維能力與創(chuàng)新概念,對(duì)推廣及傳播工作有極大的熱情,喜歡接觸新鮮事物,迎接各種挑戰(zhàn),具備良好的抗壓能力和執(zhí)行能力。4. 具有良好的團(tuán)隊(duì)合作能力及敬業(yè)精神,善于溝通和帶領(lǐng)團(tuán)隊(duì)。能夠帶領(lǐng)團(tuán)隊(duì)高效完成工作任務(wù),并與不同部門和合作伙伴建立良好的合作關(guān)系。?Responsibilities:1. Analysis and formulation of marketing strategies: Analyze trends in the domestic and international education market, devise suitable promotional strategies aligned with the school's development, and provide strong, comprehensive data support and promotional suggestions for the school's marketing activities.2. Brand image shaping: Utilize creative planning, event organization, and media communication to establish a unique brand image for the school, enhancing its visibility and reputation in the target market.3. New media content packaging and channel operation: Coordinate planning, production, promotion, and release of content for the school's public accounts, website, platforms such as Xiaohongshu, video platforms, and Douyin. Responsible for developing and reviewing external promotional materials (such as brochures, leaflets, magazines, campus bulletin boards, promotional videos, etc.). Through precise positioning and content planning, effectively convey the school's brand image and core values.4. Development and maintenance of cooperative resources: Expand and follow up with existing offline and online cooperative clients, develop new resources, and maintain and expand media relations and promotional channels while collecting, analyzing, and organizing relevant data. Establish and maintain close cooperation with various educational institutions, industry organizations, media, etc., to jointly carry out marketing activities and expand the school's influence.5. Support and assist other departments of the school: Participate in organizing various activities (school fairs, concerts, external exchange activities, etc.) and conduct series reports. Assist in achieving enrollment targets and related tasks by utilizing various social media platforms to disseminate enrollment information.Requirements:1. Bachelor's degree or above in education, marketing, or related fields, fluent in English, with the ability to use it as a working language. Possess relevant marketing experience, familiar with domestic and international education markets, and have an in-depth understanding and research on education.2. Proficient in various marketing tools, with experience in comprehensive operation and management of new media platforms, excellent writing and content planning skills.3. Strong creative thinking and innovative concepts, passionate about promotional and communication work, enjoy exploring new things, embrace challenges, and have good stress resistance and execution ability.4. Excellent teamwork and dedication, adept at communication and lead teams. Able to efficiently lead the team to complete tasks and establish good cooperation with different departments and partners.

崗位要求:
學(xué)歷要求:本科 工作經(jīng)驗(yàn):1年以下
年齡要求:不限 性別要求:不限
語(yǔ)言要求:普通話
企業(yè)信息
公司性質(zhì):其它 公司規(guī)模:100-499人
所屬行業(yè):教育/培訓(xùn),技術(shù)培訓(xùn)
企業(yè)介紹

北京東岸BEAM音樂(lè)實(shí)驗(yàn)學(xué)校(原中央音樂(lè)學(xué)院鼎石實(shí)驗(yàn)學(xué)校),創(chuàng)辦于2012年,是國(guó)內(nèi)最早音樂(lè)特色的全日制中學(xué),以嚴(yán)謹(jǐn)?shù)闹螌W(xué)態(tài)度和精益求精的辦學(xué)理念打造世界頂尖學(xué)府的預(yù)備音樂(lè)人才。經(jīng)過(guò)12年的發(fā)展,學(xué)校目前已建立完整的教學(xué)體系,不僅有專業(yè)、系統(tǒng)、國(guó)際化的音樂(lè)課程,還有針對(duì)音樂(lè)學(xué)生特點(diǎn)的文化課學(xué)習(xí),目的是培養(yǎng)多元化人才。課程設(shè)置依據(jù)學(xué)生特點(diǎn)因材施教,為他們未來(lái)順利考入國(guó)內(nèi)外一流音樂(lè)學(xué)院、綜合大學(xué)及文理學(xué)院奠定堅(jiān)實(shí)的理論基礎(chǔ)。我校作為全國(guó)首個(gè)開設(shè)AP音樂(lè)理論(AdvancedPlacement Music Theory)課程學(xué)校,受到美國(guó)大學(xué)理事會(huì)(CollegeBoard)的高度關(guān)注和重視,AP音樂(lè)理論及室內(nèi)樂(lè)專業(yè)課程由具備國(guó)際頂尖水準(zhǔn)的音樂(lè)家采用雙語(yǔ)教學(xué),使學(xué)生在學(xué)習(xí)西方音樂(lè)知識(shí)及 AP音樂(lè)理論的同時(shí)能迅速掌握國(guó)際音樂(lè)專用術(shù)語(yǔ)。將畢業(yè)生輸送到世界各地的著名音樂(lè)大學(xué)、綜合類大學(xué),在北京乃至全國(guó),有著非常好的口碑及影響力。我們的愿景:致力于世界文化與藝術(shù)的傳播與融合,成為藝術(shù)類國(guó)際學(xué)校首選品牌作為教育工作者,我們給予信任與尊重,以便您在課堂實(shí)踐中發(fā)揮所長(zhǎng)并不斷提高。加盟中音鼎石,您將于所有教學(xué)人員一起攜手打造全新的教育模式,希望聘用的教師能夠投身于本校創(chuàng)建發(fā)展的長(zhǎng)久事業(yè),并能夠成為尊重他人的傾聽者和協(xié)作者。Founded in 2012, Beijing Eastbank Academy of Music (formerly known as the Central Conservatory Preparatory School) is one of the earliest full-time secondary schools in China with a focus on music. It is dedicated to nurturing the world's top-tier musicians of tomorrow through a rigorous academic approach and a philosophy of continuous improvement. Over the course of 12 years, the school has established a comprehensive educational system, offering professional, systematic, and international music programs alongside academic studies tailored to the unique needs of music students, with the aim of cultivating diverse talents. The curriculum is customized to each student's individual abilities, laying a solid theoretical foundation for their successful admission into prestigious music conservatories, universities, and liberal arts colleges both domestically and abroad.Our vision is to be dedicated to the dissemination and integration of world cultures and arts, aspiring to be the preferred brand among international art schools. As educators, we provide trust and respect, empowering you to excel and improve within the classroom setting. By joining Beijing Eastbank Academy of Music, you will collaborate with all teaching staff to forge a new educational paradigm. We hope that the teachers we recruit will commit to the school's long-term development and become respectful listeners and collaborators.

企業(yè)信息

東岸音樂(lè)實(shí)驗(yàn)學(xué)校

教育/培訓(xùn),技術(shù)培訓(xùn)

100-499人

其它

北京市東城區(qū)南河沿大街19號(hào)

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